Co-founder · Strategy and growth

Ella Bailey

@ellaunderscorebailey

What I do

I lead strategy, new members and retention. I build the plan that gets people through your door and keeps them coming back, and I'm the person you'll talk to most.

Where I come from

Before FlowGrow, I spent years in the wellness retreat world, working side by side with hundreds of wellness and fitness businesses. I did all of it, from marketing and sales to guest support, logistics and helping them scale. I learned what makes people say yes the first time, what makes them come back, and how to sell something without losing its story and what makes it special.

My why

My mom taught her first yoga classes in our church basement. You paid in canned food. I sat in the back with my coloring books. She built it into a real studio with teachers, trainings and retreats. People came back because of who else was in the room. She never found a marketer who understood that.

Later, in the retreat world, I saw the same pattern. The retreats that filled weren't the ones with the best ads. They were the ones with a community behind them, people who said yes because their people were going.

Co-founder · Brand and Creative

Kennedy Hodge

@kenfromky

What I do

I lead FlowGrow's brand and creative, shaping the visual and verbal identity behind every client. I build brands as full experiences, from the first ad someone sees to the website they book through, designed around the person on the other side.

Where I come from

I built my career in healthtech at the intersection of product, psychology and patient behavior, designing digital experiences around a deceptively hard question: what makes someone take the first step, and keep coming back?

That work taught me to look beyond what a business wants to say and understand what people need to see, feel and trust before they act. Now I bring that thinking to wellness and boutique fitness, building brands that turn attention into connection, and connection into lasting community.

My why

The best wellness businesses are already built on something powerful: people genuinely caring about people. I help make sure the brand, experience and growth strategy are strong enough to match it.